Evaluate the online survey in 6 steps

Evaluating and analyzing surveys is straightforward thanks to online tools such as HeyForm. When preparing the results, it is beneficial that automated reports are available at every stage of the survey. However, it is important to know which functions and filters can be used for which purpose. In this article, we explain what you should pay attention to when evaluating a survey and what analysis options are available. Not all of the analysis steps mentioned are necessary for every survey so they can be used or omitted depending on your needs and time management. It is best to get an overview of which steps are appropriate for your survey project before starting the analysis.

Evaluate the online survey step by step:

1. Monitor the results

Already during the survey, the results coming in real-time should be monitored in order to examine the response behavior for possible trends. Check statistical values such as dropout rate and completion time at an early stage so that you can make adjustments to the online questionnaire if necessary.

2. Clean up the results

Examine the results of individual participants in the sample view and clean up the results. In the event that, for example, the processing time is unreasonably short or response patterns can be identified, these individual results should be deleted from the overall results if necessary.

3. Analyze the results

Before the fine analysis, it is advisable to classify the results with regard to the original survey objective. First of all, concentrate on the essentials, and prioritize them: Which of the answers are “only” for statistical purposes, which are relevant with regard to the actual question? Where is it worthwhile to go into depth, and which data are of secondary importance?

4. Compare the results

Relevant insights can be gained with the help of horizontal and cross-comparisons. Significant differences in horizontal comparisons between a subgroup (e.g. Department A) and the entirety of respondents, should be investigated. This is equally true for significant differences between groups at the same level (e.g., comparing two sites).

5. Filter the results

Results filters are used to break down results into individual groups. For example, survey results can be filtered by status (e.g., only participants who completed the survey), by attribute (only males, only managers), or by response behavior (e.g., only those participants who answered no to question XY).

6. Examine the results for correlations

Cross-tabulation is suitable for examining correlations between variables. Differences between groups of participants (comparison of departments, locations, hierarchy levels, etc.) can also be examined in this way. By the way: By means of the compare function, such analyses are clearly possible within a table.

Further tips and tricks

Take a structured approach to the evaluation and prepare the results in a way that is appropriate for the target audience. If necessary, make comparisons with previous surveys. Make sober figures tangible, and incorporate descriptive visual elements such as diagrams and infographics into the presentation.

For more information on how to evaluate survey results and how to successfully prepare the results for presentation purposes, click here: Evaluate survey & present in an appealing way.

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